| The Marketing Mentor partnership between Ilise Benun and Peleg Top was born on a train ride to San Diego in 2003. But the story begins 10 years earlier.
Ilise started her first consulting practice, The Art of Self Promotion, after being fired in 1988 from her second job and being so angry (and naïve) that she decided she would never work for anyone again. Five years later, she was writing articles and giving her first speaking engagement at the HOW Design Conference in Chicago in 1993.
That same year, Peleg was only 2 years into running his own design studio and had a lot to learn about business development and marketing. He showed up at that HOW Design Conference, in the front row of Ilise’s presentation. Ilise opened his eyes to the wonderful world of self-promotion and that was the turning point of his career.
The next 15 years blossomed into a wonderful friendship, during which time the two quickly realized that their skills and perspectives complimented other perfectly—in a way that supported creative growth.
It all came together on that train ride to yet another HOW Design Conferece. Ilise was looking to grow the Marketing Mentor brand and Peleg loved the idea of Marketing Mentor and wanted to contribute his extensive branding and business development expertise to its growth.
Voila -- the Marketing Mentor business partnership.
Today, Marketing Mentor supports both solopreneurs and small firm owners. We’ve nurtured the growth of hundreds of businesses while helping their owners to become happier and more satisfied people.
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