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The Grow Your Business
Marketing Plan Group with Ilise Benun & Bob Bly
If you want to:
* Take your business to the next level
* Learn how to develop a simple marketing strategy and use the easiest, least
expensive marketing tools for creative professionals
* Get help and support and accountability as you build your business
* Share experiences with other creatives about your business, your marketing
and your pricing
* Be guided by experts who have spent the past 30 years guiding creative
professionals and who know what works and what doesn’t
...then this group is for you!
Here’s what you will learn:
* How to choose a target market
* How to optimize your online presence (including your profiles on social
networking sites)
* How to make research calls
* What to send your prospects when they express interest in your work
* How to stay in touch until they have a need for your services
* How to create a Marketing-Smart Web site
* How to position yourself as an expert in your target market
Led by Ilise Benun, the Marketing Mentor, and Bob Bly
Ilise Benun is a national speaker and co-founder of Marketing Mentor.
Since 1988, she has guided creative professionals who are serious about
growing their business. She is the author of several books including,
“The Designer’s Guide to Marketing and Pricing” (HOW
Design Books, 2008), “Stop Pushing Me Around: A Workplace Guide
for the Timid, Shy and Less Assertive” (Career Press, 2006),
"Public Relations for Dummies (2nd Edition)" (Wiley, 2006) and
“The Art of Self Promotion. She has been featured in national
media outlets such as BusinessWeek.com, The New York Times, The
Washington Post, The Guardian (UK), Toronto Globe and Mail (Canada),
Inc. Magazine, Essence, Working Woman and many more. More info here.
Bob Bly
Bob Bly is a freelance copywriter and
marketing consultant with 3 decades of experience in
business-to-business, high-tech, and direct marketing. Bob is the
author of more than 70 books and has written copy for over 100 clients
including Network Solutions, ITT Fluid Technology, Medical Economics,
Intuit, Business & Legal Reports, and Brooklyn Union Gas. Awards
include a Gold Echo from the Direct Marketing Association, an IMMY from
the Information Industry Association, two Southstar Awards, an American
Corporate Identity Award of Excellence, the Standard of Excellence
award from the Web Marketing Association, AWAI's Copywriter of the
Year, and ETR's Lifetime Achievement Award in Marketing. More info here.
Logistics:
When & Where
The group meets every
other week for a 60-minute conference call over a period of 6 months.
(There are 12 group conference calls in total.) On alternate weeks,
you'll
have a "buddy" call with other participants to keep each other on
track.
The Calls
Each group has no more than 10 participants, and the calls are a combination of presentations and group discussion.
Materials provided
Selected readings and worksheets from several of Ilise's books will be
provided. At the end of the program, each participant will receive an electronic
copy of the Grow Your Business Marketing Plan + Calendar to keep their marketing moving forward.
What past members have
said:
"This group has been not only delightful, but
helpful in many ways. I feel more confident moving forward with my
marketing and now have a group of likeminded professionals I can
bounce ideas off. I have really appreciated your insights and timely
advice. On many occasions, when one or more of us found a convenient
excuse not to be doing what it was we knew we should be doing, you
have come up with an artful work around. Thanks." -Bob Stewart, Stewart Custom
Homes
Read more testimonials here and read one participant's blogging journal of the process.
Your Investment
To put your marketing plan in place: $900 paid upon registration.
It's totally tax deductible and payable monthly by credit card or check.
(And if you get one good client, you'll recoup your investment immediately!)
Interested?
Simply fill out this quick form and you will receive an application to be considered for this group.
Other Marketing Mentor Groups:
Create Your
Website Now! Group
Create Your Email Marketing
Campaign Now! Group
Brooklyn Marketing & Pricing Group for Creatives
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