Our happy clients say it all
Over the course of the past several years I have poured through hours upon hours of Ilise's Marketing Mentor content. Her book 'The Designers Guide to Marketing and Pricing' helped me build a successful creative agency. Her Proposal Bundle helped me close six figure contracts.
Years later, after leaving the agency, I took those same skills and applied those to building a booming freelance career.
Ilise's content is truly invaluable to anyone wanting to launch or grow their creative career
I hadn't done a proposal in a long time, so when a new prospect asked for one, I immediately bought your 2 proposal bundles and used them as a guide for flow, what to say, how to say, check list, etc. Last week I submitted the proposal when I met with the prospect in person. As soon as she pulled it out of the envelope and flipped through it, she said "You win for best looking proposal, I can tell you that right away!" So hopefully, I'll win for content as well. Either way, I did it with a lot of help from your proposal bundles! I'm glad to have one finished and feel more prepared for others that may come my way. THANK YOU!
(1 week later) I wanted to tell you I was awarded that proposal last week! I meet with them tomorrow to nail things down, but they want to start right away. They said they hope to go with the 3rd option which was the most complete and expensive. So thanks so much for all of your stellar advice! I'm thrilled with the bundles I bought. They were very helpful to say the least!
"I know it's been a while since we chatted but I wanted to send a note of thanks. In the short time we worked together your advice was invaluable. Because of the updates to my Linked In profile per your suggestions, I landed one of my biggest clients. And the warm email prospecting has proven to give me a new client and some great leads that are in the works. I wanted to take the time to say THANK YOU!! I hope to work with you again the future because I would like to see my business evolve and grow more and more."
"Working with ilise is better than having a fairy godmother. She teaches you how to connect with your dream clients and price appropriately, helping you grow your business into what you've always wished it to be."
"Ilise's guidance and support helped me move from the feast-or-famine cycle - in which I did sales calls during slow times, then dropped the ball completely when busy - to a comprehensive marketing program that has transformed my business. In our year of work together we refined our firm's positioning, launched a dynamic new website, started a monthly newsletter campaign and got two articles published in a major industry magazine. I narrowed our area of specialization after she helped me see how much easier and more effective that made marketing. Once we did that, the opportunities seemed more abundant, not less. Best of all - I'm working with more my dream clients doing my dream projects."
“I worked with Ilise over a period of 1 year and her advice and support led to an 18% growth in our sales. Her unfailing enthusiasm, intelligence and intuitive grasp for marketing were of a tremendous value to my company.”
I saw Ilise present at a small networking lunch, and was so impressed by her straightforward, honest, clear ability to communicate so simply the complexity that is running your own business. But most importantly, she's a model for women: She says it like it is, doesn't shy away from money talk, and knows what she is worth and doesn't take less. We should all aspire to be just like that.
Fabulous talk. Most excellent, actionable and inspiring. Wow.
I used the "How much is your budget?' line to secure a fee for a speaking gig at a place where speakers are generally not paid at all. So, hurrah!
It's already working. I'm grateful. I liked the non-nonsense vibe of the workshop and am excited to put more of your tips into action.
Thanks so much for your great presentation. I've scoured the web for the volumes of useful advice out there, from client management to pricing to prospecting, and wasn't sure I would learn that much more. But your presentation offered many helpful, confidence-building nuggets and I'm glad I went.
We sure enjoyed your talk at EFA — everything was pertinent, digestible, relatable, and fun…just what we want from our communications. Beyond the great insights and tips, I learned a lot observing your effective communication style: the relaxed cadence, pauses, audience exchanges, succinctness, and humor. It was a pleasure! Now, to integrating some of those brilliant strategies.
I really love your online freelancing course. It helped me a lot and kind of opened my eyes. The thing is, some of what I've learned I kind of already knew (deep in myself) but I always kept myself down because I was a bit afraid to be self employed. I know there is still a long way to go, and I have to change my homepage, write down my values, positioning/specialising,... but I know that I can do that now. Thanks to you!
Your help with the proposal enabled me to compete with [a larger firm], and will be a valuable resource for the future. Thanks for your help.
Thank you so much for taking the time to talk with me today. That was immensely helpful. My brain has been a tornado of possibilities and I was kind of paralyzed as to what action to actually take. Between our phone call and now reading through this list of marketing tasks in the 2014 Marketing Plan + eCalendar, I feel like I have a clear path forward and that is certainly a load off.
"I can't believe how much I accomplished in such a short time! My freelance copywriting business is successfully launched thanks to Ilise and her Marketing Mentor program. In less than 5 months of her mentoring I wrote and mailed my self-promotion sales letter; developed and executed a self-promotion follow-up campaign; wrote a marketing plan; created a web site; and launched a free monthly e-newsletter. Plus I've got a contract with a new client for 7 projects; 2 others in the wings; and referrals coming in. My weekly calls with Ilise chopped months if not years of low productivity time off the front end of my business development. Not to mention all the great ideas she gave me that I'm phasing in over time. Ilise is a diamond mine of experience, insight, and resources. It's a dream partnering with such a dynamic professional."
"Working with Ilise has been a pleasure. She has been smart, intuitive, creative and inspiring while gently pushing me towards getting the business side of my business back on track. Her tailored approach, out-of-the-box thinking and years of experience have shown me that I can mold my business into the dream that I imagined it could be...all done with a sense of humor, too. I highly recommend this consummate professional...she knows what she is doing...and with her help and guidance you will too!"
"I thank you so much for helping me with this - I think I'd still be spinning my wheels! Once again you've been a great partner for me in this sometimes halting process of getting the word out about what I do. Thank you. Thank you."
I've been meaning to email you a HUGE thanks. I have most of your books and got tons of help from your How Web cast on pricing that you had the year before last. The other day I got a project from a long-time client. She asked what I thought for a rate and I asked her what she was thinking for the budget. She gave me a rate that was twice as much and thousands more than I was going to ask for. Incredible! Thank you so much for helping me with the difficulties of pricing. It seemed so easy!
Thank you for your support in helping me take a fresh and clear look at my business interests and goals. This allowed us to decide on the best marketing strategies, focus on a particular market (niche) and decide where I want my business to be in the near future. Your straight forward approach to helping me create the business that I desire was very helpful. I really appreciated how you were able to keep us on task and give us feedback about our assignments in a very timely manner. Thanks to Marketing Mentor, I know that my marketing strategy is on the right track for meeting my next business goals.
I just wanted to thank you for all your help and wealth of knowledge. I am listening to you every day and it is helping me build confidence in my marketing endeavors. I am excited to see where this goes and where I will be in a year from now.
"Ilise, I had a complimentary mini phone consult with you many months ago and I just (finally) implemented one of your excellent suggestions. You thought instead of listing my clients by location (Kauai and Napa Valley), I should list them by category. Part of the motivation was to show a specialty in the visitor industry. Well, I wanted to report to you that it worked out even better than I thought, the first alpha categories being Accommodations (with the two top hotels on island prominently featured) and Activities (lots of those). So a belated THANK YOU for your generous advice."
"*THANK YOU* (a million times over) for being such a trusted source for just about everything!"
I recently purchased "The Designer's Guide to Marketing and Pricing," "Self-Promotion Online," and "The Art of Self Promotion." I found you through HOW magazine and feel completely blessed to have done so!! I have started implementing a few of the tips and tricks (note my email signature - I didn't have one prior to reading your book(s)) and already feel more confident and professional. I have often labeled myself as "good at being creative," and "bad at business." Your books are helping me reprogram my thinking about myself, and I expect to see high returns. So, Thank You!
"Working with Ilise has been an empowering process for me. I am discovering that I actually LIKE cold-calling. It is a great way to quickly qualify prospects and move on to more marketing. It's not the burden I thought it would be. But more importantly, I am learning to use the effective tools Ilise has given me, which significantly increased my self-confidence and motivation about moving forward in my business. Ilise helped me get over the fear, the excuses, and her no-nonsense approach has kept me accountable to myself. She is the consummate professional."
Once again, you have crystallized my rambling thoughts into a golden nugget of inspiration.
Ilise, I just want to say a big THANK YOU for all your help and guidance. I can't express enough how much I value the work you've done with me to help me overcome obstacles like my "don't brag" attitude and talking about money. We reached and exceeded all the goals we set in our first meeting and thanks to you many great ideas came to my mind. I love what I do and I enjoy it even more thanks to you.
It has been a pleasure to work with you the past months. I have grown and learned so much. The skills I have developed in the Marketing Mentor program have changed my outlook for future prospects and will make a difference wherever they lead me.
"I just wanted to say thanks for the direction you provide. This is exactly what I had been looking for over the past year. My company is in a good spot now, but I know in another year it will be even better thanks to what you've already taught me in our few sessions. It must feel really great for your clients to experience this."
"In just 30 minutes Ilise helped answer key questions about who our target market should be, and how to reach them. Finding focus for our marketing efforts lifts a huge burden of uncertainty and "what ifs." The direction and solid advice are so worth it!"
"When talking to a potential client about a project, I not only used, "Let's talk about money..." but I also aggressively explained my offer, encouraged her to read about it on my web site, and confidently told her if she gave me the job she wouldn't have to worry about it and could get back to coaching her teams (which is her real job, not producing a newsletter!). This is great headway for me and I know this self-confidence and "know how" came from working with you! In the midst of my busiest two months all year, I got an enewsletter out and a postcard! Plus I added 50 more names to my mailing list that I had unearthed for cold calling. Every success like this is an opportunity for me to learn more about myself and running my business."
"I took your newsletter course last December and to date, I've published seven editions! Matter of fact, I secured a very financially rewarding training assignment this summer from one of my catalog marketer subscribers. And other subscribers have told me how much they enjoy the newsletter. So thanks again for helping me get my newsletter off the ground. Taking your course was money well spent!"
"This group has been not only delightful, but helpful in many ways. I feel more confident moving forward with my marketing and now have a group of likeminded professionals I can bounce ideas off. I have really appreciated your insights and timely advice. On many occasions, when one or more of us found a convenient excuse not to be doing what it was we knew we should be doing, you have come up with an artful work around. Thanks."
"My vision for my business has expanded broadly since I've been working with Ilise. It's so helpful to have her voice of experience to help me successfully navigate large - and small but important - decisions as I learn how to grow."
"Where I have really, really benefitted from our time together is your help with the proposal process and the technique for getting the budget. I had two new prospect conversations this week where I applied this principle and it is like magic! It works! It saves me time and helps my prospect, too. I am so thankful for your help in this area. Also, my referral engine is working well. I have more work than I can keep up with right now, and I know to keep the pipeline full is an ongoing process which I have begun to build in. So thank you."
"During the last month, I caught myself rewording the way I communicated pricing information and fielding requests. When I hung up the phone, I felt proud of myself. I know it's because of listening to your broadcasts. They have been helping me."
"A lot of the jobs I was doing were one-off jobs. I didn't have enough of a focus and I knew that going in. I was hoping I would gain a focus and actually do the marketing... do the sorts of things I hadn't been doing. I always had a haphazard approach to marketing. This has definitely forced me to finish all the pieces. It has been awesome because now I have everything done. Now when I talk to someone, or meet with someone, I now have a way to follow up with people and a place to send them. I'm not ashamed now! I wasn't doing any marketing, and now I am. It feels really good."
"There are many design business counselors out there, but you're the goods! Thanks for such an enjoyable, collegial and informative get-together. Thanks, as well, for the copy of the slideshow – a pearl on every screen.”
"I recently worked with Ilise to provide assistance writing a proposal for branding & design services. My proposal was already good - but not great - and my track record in winning projects just like this one in a competitive environment was poor. She thoroughly reviewed my proposal, offering excellent tips that included page re-structuring, some copyediting, and advice on content that needed to be included but was missing. And guess what - I won the project! The client reported back that they chose my firm because I demonstrated that I understood the sector they are in better than the competition, as well as their specific branding challenges. Ilise helped me clearly bring those elements out in my winning proposal."
"I’ve been meaning to write you this email for a while now. About two years ago, we had a phone call, and you suggested I veer my art direction career into digital magazines. I followed your advice, and I couldn’t be happier or prouder of the work I’m doing now. Thank you again, for your wonderful advice."
"Just wanted to say that yesterday was really helpful and gave me the focus and help I needed to get me moving.”
Last Fall I bought the proposal bundle, but hadn't had a need to put a proposal together yet. But one came knocking, and I immediately read through your proposal bundle to better understand what this potential client would want to see. Your examples were great for inspiration and the "nuts and bolts" info (project review, my insights, quick bio, design examples, project timeline, etc). In the end, I was awarded the job because the potential client said he saw I was working hard to make my business work (without anyone else on payroll), and he was happy to give me the opportunity.
"I want to thank you for the great sessions we had, as I've been doing my research calling regularly, and my business has really improved dramatically since we last spoke. I've been making a lot more money and am on track to surpass my financial goal for this month."
"I realized something this week. I have fallen in love with my job again and I think a big reason why is because I feel so empowered and excited about marketing my business. The process has provided new challenges, new ways of thinking and I feel so much more peaceful about how things are progressing with the business when I'm being proactive about its growth and direction."
“You have taught me a great deal of tools. I wish there was more I could say about how much I have appreciated all your help and guidance... thank you for everything and helping me achieve one of my biggest dreams!!!"