View Cart PRICING         Reg. Price: $99.00 Proposal Bundle: 25 Resources for Project-Winning Proposals by Ilise Benun Get 11 Actual Proposals to Use as Models & More! You can make sure your proposal -- and your proposal process – is as good as it can be by following the examples of other successful designers and creative professionals – literally!   In the new Proposal Bundle: 25 Resources for Project-Winning Proposals, you’ll find 11 actual proposals that you can use as models to create your own template, improve your existing template and/or to customize a specific proposal you’re working on.   See what else you get in this 208-page PDF download... Sale Price: $99.00 Pricing Bundle: The Tools for Smart Pricing Not sure if you’re pricing properly? Don’t know how your pricing or profitability stacks up? What about markups, retainers and pro bono work? Marketing Mentor’s Pricing Bundle will give you the down-and-dirty pricing info that creatives really want—and need. From how to determine a client’s budget, to how to control the money conversation, from how real creatives price projects and determine hourly rates, to how to handle retainers, this bundle has it all. Read more... Sale Price: $15.70 The Creative Professional's Guide to Money by Ilise Benun Are you satisfied with what you’re earning as a creative professional? Does talking budget with a client make you nervous? Do you worry that your hourly rate is too high ... or too low? Whether you’re a full-time freelancer, agency owner, moonlighter or aspiring entrepreneur, this book will teach you the important basics about the financial side of a creative business. Read more... Sale Price: $13.99 The Designer's Guide to Marketing and Pricing by Ilise Benun & Peleg Top Whether you’re a freelancer, a seasoned owner of a design firm, or an aspiring entrepreneur, if you want to succeed in your creative business, The Designer’s Guide to Marketing and Pricing will show you the way. You’ll learn the ins and outs of creating and running a creative services business – the things they never taught you in school. Plus, the book is chock full of useful worksheets and checklists so you can take what you learn and apply it immediately and directly to your business. Read more... Price: $15.00   Profitability. How Does Yours Stack Up? A four-page article that: 1) explains how profit for a privately-owned creative services company is different than profit for a publicly-owned corporation, 2) examines factors that affect profitability, and 3) provides a formula for calculating yours. Written by Creative Business.     Price: $20.00   Conducting A Billable Efficiency Check and Improving Billable Efficiency Two three-page articles that cover the crucial importance of billable efficiency (a firm's labor utilization rate), and how to check and improve it. Also includes two forms: 1) Daily Time Sheet, and 2) Employee Productivity Record. Written by Creative Business.   Price: $15.00 2011 Billing Rates Survey Results What hourly rates are others charging? How typical is your hourly billing rate? What effect has the business recession had?     The results are in! Cameron Foote, Editor of Creative Business, just released the results for his 2011 Billing Rates Survey.   This five-page article will tell you.   This article reports on the findings of a survey conducted in August 2011 by the Creative Business newsletter to over 2,500 creative firms of all sizes--single-person to dozens of employees.   It provides average percentages for firms with fee income in six categories: 1) under $100k, 2) $100k to 250k, 3) $250k to $500k, 4) $500k to $1.5m, 5) $1.5m to $2.5m, and 6) over $2.5m. In addition, it provides data on client awareness and response to billing rates.   The report also discusses the proper use of billing rates, provides interpretation of the data, notes the change in rates since the last Creative Business survey in 2007, and recommends a minimum rate necessary for a firm's long-term viability.   Price: $15.00   Determining A Client's Budget A four-page article that will help you understand client budgeting procedures, help you help them set their budgets, and provide diplomatic ways to inquire about what an established budget might be. Written by Creative Business.     Price: $20.00   How Much Would You Charge? A six-page article that describes ten specific projects--ads to Web sites--along with client objectives and specifications. Space is provided for the reader to make her or his own "ballpark" estimate for each, broken down by various project phases. Actual prices the client paid, also broken down by the project's phases are provided, and the size of the creative firm that completed the project is given. Written by Creative Business.     Price: $15.00   Improving Your Presentation Closing Ratio A three-page article that provides guidelines for what is often the most important part of any new business pitch--closing, or getting the project/account. Discusses the psychology of closing, and provides scripts for five different scenarios. Also includes what to say when a client won't make a decision, or when you don't win. Written by Creative Business.           Price: $15.00   Markups-Why, When, Where, & How Much? A two-page article that defines which products and services are traditionally marked up and which aren't, provides justifications for markups, and indicates acceptable percentages. Written by Creative Business.     Price: $15.00   Pricing & Billing Standards For Single- & Multi-Person Creative Services Firms 12 pages. First published in 1990, with over 10,000 copies in print, this 2008 updated booklet provide the basics of establishing a pricing system. Covered are: hourly rates, pricing by value, use-based pricing, commission pricing, ownership, practices to avoid, what to charge for, estimating pitfalls, what to put on paper, client payment procedures, and invoicing. Written by Creative Business.     Price: $15.00   Pro Bono Work. What, When, and How Much? A three-page article that provides guidelines for donating creative services to charitable organizations. Covers when pro bono is affordable and what others give, how to prioritize charitable requests, getting the most satisfaction and value out of contributions, and how to tactfully decline solicitations. Written by Creative Business.     Price: $15.00   Retainers--Replying to Discount Requests by Offering Them A four-page article that explains why "volume discounts" are uneconomic for a creative firm (lack of scale economies), and suggests a retainer instead. Includes retainer pros and cons, for both creative firm and client, and a sample retainer agreement. Written by Creative Business.     Price: $15.00   Value-based Pricing. Is It Possible? A three-page article that covers the attractions and difficulties of pricing by a job's ultimate value to a client, rather than pricing by an hourly or set fee. Written by Creative Business.
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