Marketing Mentor Blog
The Marketing Mix
Read, watch and listen to the latest insights from Marketing Mentor & friends
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What do you wish you knew about your business?
Being self-employed involves a lot of not knowing what will happen. So how do you feel about the unknown?
How to Grow Your LinkedIn Following with Brende...
If you want to grow your network on LinkedIn, but find the platform’s algorithm confusing, Episode 553 of the Marketing Mentor Podcast is for you. I’m talking to Brenden Delarua, a...
A Marketing Tip from My Yoga Teacher
If your marketing isn't working, this could be what's missing.
The Butterfly Strategy for Content Marketing wi...
If creating content feels hard, forced, or inconsistent, Episode 532 of the Marketing Mentor Podcast is for you. Copywriter Val Roskens Tews shares her simple “Butterfly Strategy”—a practical way to turn...
Don't Let "What Do I Say" Get In The Way
🔊 More of a listener? Hear the audio version of this Quick Tip here:If you read my last Quick Tip, you know that I’ve published a newsletter every other week...
The Newsletter That Had No Business Working
If you know you should do an email newsletter, but you have no strategy, no list, no ideas and no plan, Episode 551 of the Marketing Mentor podcast is for...
How Not to Rack Your Brain for Ideas
I’ve published my newsletter every other week for more than 35 years - and I’ve never run out of ideas. Here's how I do it...
It's Not a "Personality Thing" — It's a Decision
If you think consistency in your marketing comes naturally to some people and not others, Episode #550 of the Marketing Mentor Podcast is for you. I share what 30+ years...
Don't Know What to Say in Your Newsletter? Mimi...
Whenever you’re short on ideas, I like to say, “mimic the masters.” A flurry of Simplest Marketing Plan members just published their first newsletter and so many are truly excellent!...
Will AI Replace You? Here's What Nancy Ruzow Th...
Everyone’s wondering, “Will AI replace me?” But what about “Are you already replacing yourself with AI?” That’s just one of the questions I asked in this conversation with Nancy Ruzow,...
How to Stop Avoiding Your Newsletter
Do you tend to avoid doing a newsletter to market your creative business? Let's reframe it to make it easier to get done.
What's the big deal about email newsletters?
What’s the big deal about email newsletters? That's the question I attempt to answer in another behind the scenes episode of the Marketing Mentor Podcast.
The Number #1 Most Effective Marketing Tool for...
If you have been meaning to write an email newsletter (or revive a dormant one), this episode of the Marketing Mentor podcast is for you. One of my most popular...
Hype Isn’t My Thing - But This is Real!
When my friend told me she made $100k in 20 minutes, my ears perked up. It was very out of character for her - as it is for me to...
How to Fill Your Client Pipeline
If your income feels unpredictable, you’re not sure who you should be marketing to or you tend to take “whatever comes along”...because it feels like you have to, Episode 546...
Can ChatGPT Count Calories? Terri Trespicio Say...
Feeling a little AI fatigue? Let’s lighten things up. In episode 545 of the Marketing Mentor Podcast, I chat with my good friend, Terri Trespicio, about how she’s using AI...
The Only LinkedIn Move That Matters with Lynnai...
Your LinkedIn feed is filled with braggarts. The lack of “likes” on your posts is depressing. Today’s guest on the Marketing Mentor Podcast, Lynnaire Johnston, author of LinkAbility, has simple...
Mistakes Freelancers Must Stop Making
Clients who stiff you? Contractors who ghost you? Most of us learn these lessons the hard way. But you don’t have to if you listen to Episode 543 of the...
2026: The Year of Clarity & Action
I decided not to drink champagne on New Year’s Eve. Even though I bought the good stuff. And all evening I kept thinking about pouring myself a glass… But then...
A new way to look at goal-setting with marketin...
To kick off the new year, in Episode 542 of the Marketing Mentor Podcast, I’m talking to Florian Schleicher, a marketing strategist who, thanks to his creative goal-setting strategies (and...
How to Have a Banner Year - Andy's 2025 By The ...
While many freelancers reported a "terrible" start to 2025...Those who got on top of their marketing saw things turn around mid-year. And still others, who've been marketing themselves all along,...
2025 by the numbers
A few months ago, I was sitting on my couch, completely puzzled. How do I move forward when this is the world right now? The only thing I could think...
Need Year-End Clients? Try This...
Your pipeline - and nurturing it with marketing - is essential to a thriving business. Not sure what a “client pipeline” is, or how it’s different from your network? Here’s...
How to find the good clients with Liz Heflin
Before the year even starts, ghostwriter, Liz Heflin, is already almost “booked out” for the year. And with lucrative projects she can’t wait to work on with clients she’s excited...
Steady Marketing Beats Perfection Every Time
Do you have a regular marketing habit? Marketing works when you do it. Even if you don’t get it “right” every time.
Learning from your clients with George Dearing
Can one of your clients be your mentor? In Episode 540 of the Marketing Mentor Podcast, marketing manager, George Dearing, shares her experience of being informally mentored by a client...
Why AI won’t replace this copywriter
More proof that marketing works, when you do it – especially when you make it a daily habit AND you don’t get in your own way. That’s exactly what Stacy...
Using AI in Your Marketing? Here's What You Sho...
Here’s what’s important right now for freelancers and creative professionals when it comes to marketing and AI.
Ending the Year Strong with Scott Hull
Visual ambassador, Scott Hull, is finishing the year strong and he’s using the Simplest Marketing Plan – outreach, networking and content marketing – to do it. In episode 538 of the...
Welcome to The Age of the Individual
My mentor used to say, “You have no idea what your potential is.” And, after attending MAICON (the Marketing AI Conference put on by SmarterX) last week…I believe that’s true...
“What Matters Next” with Kate O’Neill
If you ever struggle with writer’s block, this episode of the Marketing Mentor Podcast is for you. My conversation with tech humanist and author, Kate O’Neill, went from “Should AI...
Get Your Outreach Done (In Spite of Yourself)
Today, I’d like to help you quiet the voice in your brain and start getting your outreach done, with 4 Low-Effort Outreach Actions you can take right now.
The "Treadmill" of Success with Ben Callahan
Have you ever been on the treadmill of success? That’s what happens when the marketing is working and now you’ve got too many clients, which can be exhausting. Will it...
Are You Getting Ready or Getting Clients?
If you’re not “feeling it” with your current clients, maybe it’s time to adjust your own marketing so you can attract a better fit. But first you have to reconnect...
How to handle a slowdown with Maria Guerriero
If business has been slow this year, this episode of the Marketing Mentor Podcast is for you! You are not alone – it was a struggle for Maria Guerriero of...
Afraid to Post on LinkedIn?
Do you ever hesitate to post on LinkedIn because you’re afraid of what someone might say in the comments? Here's what to do when you fear engagement...
What makes a good pitch? with Rebecca Matter
As a freelancer, don’t you wonder what your client thinks makes a good pitch (and a bad one)? That’s just one of the questions I asked Rebecca Matter, President of...
Is SEO Dead? With SEO & AI Visibility Strategis...
Is SEO dead? That’s what everyone wants to know. We do love drama. Well, the answer is "no," according to today’s guest on the Marketing Mentor Podcast, Atlanta-based SEO &...
The Answer to Everything in Business (and Life)
Whenever you’re in doubt in business (or in life) I believe the antidote is to ask a question.
Will AI destroy Michael Katz’s newsletter busin...
Will AI destroy Michael Katz’s newsletter business? Or yours? On Episode 532, Michael and I covered a lot of ground, including: The 4 things he does to market his business...
How to Use Curiosity as a Marketing Tool
Many people think that their marketing needs to make a “good impression” by saying smart stuff. But the best way to show your expertise isn’t “saying smart stuff.” It’s asking...
How to Choose a Niche with Your Heart with John...
Following your passion is one thing; following your heart is another. In the latest episode of the Marketing Mentor Podcast, John Silfies of Silfies Media, shares how he followed his heart...
4 Questions to Find Your Unique Human Voice
In the last issue, we talked about what – exactly – it means to “be more human” in an AI-saturated world… And why you should lean into your unique human...
How to Find Your Ideal Clients with Rebekah Mays
If you are worried that your ideal clients aren’t out there or just need a little hope right now, Episode 530 of the Marketing Mentor Podcast is for you. Rebekah...
How (Exactly) To “Be More Human”
With AI on the rise, the advice I have been giving my coaching clients lately is to "be more human." But what, exactly, does it mean to “be more human”?
Here’s what AI means for your SEO.
My traffic from Google is lower. Should I still be investing in my website’s search rankings? Did AI kill SEO? Is SEO dead? Clients are asking me, and here’s what...
Working on My Birthday + The BEST Time to Use AI
Peek inside my recent Simplest Marketing Plan “Office Hours,” where I answered one of the question: “When should I use AI?”
What’s working right now with Stephanie Mickelson
Guess what happens when you have the right attitude, a willingness to take action and a little chutzpah. No, don’t guess. Just listen in to my conversation with Stephanie Mickelson,...
What if your marketing didn't drain you?
In this episode of the Deeply Rested Podcast with Maegan Megginsson, we talked about how marketing isn’t about being everywhere; it’s about being intentional and building real relationships. This conversation...
I love this email newsletter so much!
Your inbox is overflowing but there’s 1 email newsletter that is so good you have to stop and read it and then share it! Well that’s today’s episode. I’m sharing...