When I got a pitch from today’s guest in my LinkedIn messages, I ignored it.

I don’t mind when people pitch me, as long as it’s relevant to me, which it was.

In fact, it was an excellent pitch with a lot of value...

...but what she was offering wasn’t of interest and I didn’t have time to focus on it.

Then, a month or so later, she resent the pitch via email, which I appreciated, because I know that once is not nearly enough if you’re trying to get someone’s attention.

This time, I did respond – not to what she was offering, but to ask if I could use her pitch as an excellent example.

I wanted to show the members in my Simplest Marketing Plan Plus program what a good pitch looks like. 

She was so gracious and immediately said yes.

But when I asked my members what they thought of it, most said things like:

• "Too direct."
• "Too bold!"
• "Too salesy."

I disagreed.

It had everything a good pitch needed – the problem was me, the recipient -- not the sender of the message or the message sent.

I just wasn’t in the market for what she was offering. 

You see, there’s nothing wrong with pitching – what matters is relevance and timing. 

I am, however, always in the market for people who practice what I preach.

And clearly Liz Heflin fits that description.

So I invited her to be a guest on the Marketing Mentor Podcast. 

I do hope this conversation will change your mindset – just a little bit – about the power of pitching. Because, as I like to say...

Pitching is in the eye of the recipient, not the sender.

All you can do is be as enthusiastic and generous as possible – and not take silence or rejection personally. Easier said than done, I know. But well worth the effort, I can guarantee it.

In fact, Liz's pitch turned out to be the beginning of a lovely networking relationship. Who knows where it will lead? 

So listen here (and below) and learn

So if you want my help with marketing, especially finding actual clients using AI, let's talk.

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