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The Grow Your Business
Marketing Plan Group
If you want to:
* Take your business to the next level
* Learn how to develop a simple marketing strategy and use the easiest, least
expensive marketing tools for creative professionals
* Get help and support and accountability as you build your business
* Share experiences with other creatives about your business, your marketing
and your pricing
* Be guided by an expert who has spent the past 20 years guiding creative
professionals and knows what works and what doesn’t
...then this group is for you!
Here’s what you will learn:
* How to choose a target market
* How to optimize your online presence (including your profiles on social
networking sites)
* How to make research calls
* What to send your prospects when they express interest in your work
* How to stay in touch until they have a need for your services
* How to create a Marketing-Smart Web site
* How to position yourself as an expert in your target market
Led by Ilise Benun, the Marketing Mentor
Ilise Benun is a national speaker and co-founder of Marketing Mentor.
Since 1988, she has guided creative professionals who are serious about
growing their business. She is the author of several books including,
“The Designer’s Guide to Marketing and Pricing” (HOW
Design Books, 2008), “Stop Pushing Me Around: A Workplace Guide
for the Timid, Shy and Less Assertive” (Career Press, 2006),
"Public Relations for Dummies (2nd Edition)" (Wiley, 2006) and
“The Art of Self Promotion. She has been featured in national
media outlets such as BusinessWeek.com, The New York Times, The
Washington Post, The Guardian (UK), Toronto Globe and Mail (Canada),
Inc. Magazine, Essence, Working Woman and many more. More info here.
Logistics:
When & Where
The group meets every
other week for a 60-minute conference call (actual date and time to be determined). On alternate weeks, you'll
have a "buddy" call with one of the other participants to keep each other on track.
The next groups start the weeks of Aug 16, Sept 30, Oct 18, Nov 15.
The Group
Small, intimate group of no more than 6-8 participants. Each group
member will benefit from one-on-one time on each call, and get direct
feedback from Ilise as well as the other group members.
*For Moonlighters: There
is also a marketing plan group for Moonlighters whose goal is to
transition from full-time employment to full-time freelancing. The
calls take place after hours or on weekends, and the marketing tools
chosen are the ones most appropriate for people who have a full time
job.
Materials provided
Selected readings and worksheets from several of Ilise's books will be
provided. At the end of the program, each participant will receive a
copy of the Grow Your Business Marketing Plan + Calendar to keep their marketing moving forward.
What past members have
said:
"This group has been not only delightful, but
helpful in many ways. I feel more confident moving forward with my
marketing and now have a group of likeminded professionals I can
bounce ideas off. I have really appreciated your insights and timely
advice. On many occasions, when one or more of us found a convenient
excuse not to be doing what it was we knew we should be doing, you
have come up with an artful work around. Thanks." -Bob Stewart, Stewart Custom
Homes
Read more testimonials here and read one participant's blogging journal of the process.
Your Investment
To put your marketing plan in place: $900 (can be paid $150/month)
It's totally tax deductible and payable monthly by credit card or check.
(And if you get one good client, you'll recoup your investment immediately!)
Interested?
Simply fill out this quick form and Ilise will get in touch to determine if this group is right for you.
*Moonlighters
(who currently have full time jobs and are making the transition from
full-time employment to full-time freelancing): Fill out this quick form.
Other Marketing Mentor Groups:
Create Your
Website Now! Group
Create Your Email Marketing
Campaign Now! Group
Brooklyn Marketing & Pricing Group for Creatives
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