Finally… A Business You Can Depend On
Plans
Do It Yourself!
The 2024 Simplest Marketing Plan (SMP)
Do It Together with Expert-led Guidance!
The 2024 Simplest Marketing Program (SMP+)
Plan comparison
The 2024 Simplest Marketing Plan (SMP)
Do it yourself.
Get a Simple Plan to Follow
- The Simplest Marketing Planner for 2024 (Fillable and Printable PDF)
- Yes
Kick Off Your Marketing
- Special Onboarding Session (Replay)
- Yes
- Smart Start Guide
- Yes
Learn, Get Inspired & Motivated
- Live Office Hours Monthly Sessions with Networking
- Yes
Accountability Buddies
- 3 Free SMP/Focusmate Sessions per Week
- Yes
24/7 Community
- SMP Phone Book
- Yes
- Private Community Slack Channel
- No
Build Your Skills & Put Them Into Practice
- Live Four New Skill-Building Intensives
- No
- Live Twice-Monthly Co-Working Sessions
- Yes
- Live Twice-Monthly Outreach Club
- Yes
- Live Monthly Live Ask Me Anything Sessions
- No
- AMA Video Library
- No
The 2024 Simplest Marketing Program (SMP+)
Do it together with expert-led guidance.
Get a Simple Plan to Follow
- The Simplest Marketing Planner for 2024 (Fillable and Printable PDF)
- Yes
Kick Off Your Marketing
- Special Onboarding Session (Replay)
- Yes
- Smart Start Guide
- Yes
Learn, Get Inspired & Motivated
- Live Office Hours Monthly Sessions with Networking
- Yes
Accountability Buddies
- 3 Free Focus Buddy Sessions per Week
- Yes
24/7 Community
- SMP Phone Book
- Yes
- Private Community Slack Channel
- Yes
Build Your Skills & Put Them Into Practice
- Live Four New Skill-Building Intensives
- Yes
- Live Twice-Monthly Co-Working Sessions
- Yes
- Live Twice-Monthly Outreach Club
- Yes
- Live Monthly Live Ask Me Anything Sessions
- Yes
- AMA Video Library
- Yes
Plan comparison
Get a Simple Plan to Follow
| Plan | The 2024 Simplest Marketing Plan (SMP) | The 2024 Simplest Marketing Program (SMP+) |
|---|---|---|
| The Simplest Marketing Planner for 2024 (Fillable and Printable PDF) | Yes | Yes |
Kick Off Your Marketing
| Skill-building & Co-working Sessions | The 2024 Simplest Marketing Plan (SMP) | The 2024 Simplest Marketing Program (SMP+P) |
|---|---|---|
| Special Onboarding Session (Replay) | Yes | Yes |
| Smart Start Guide | Yes | Yes |
Learn, Get Inspired & Motivated
| Office hours | The 2024 Simplest Marketing Plan (SMP) | The 2024 Simplest Marketing Program (SMP+) |
|---|---|---|
| Live Office Hours Monthly Sessions with Networking | Yes | Yes |
Accountability Buddies
| Office hours | The 2024 Simplest Marketing Plan (SMP) | The 2024 Simplest Marketing Program (SMP+) |
|---|---|---|
| 3 Free SMP/Focusmate Sessions per Week | Yes | Yes |
24/7 Community
| Skill-building & Co-working Sessions | The 2024 Simplest Marketing Plan (SMP) | The 2024 Simplest Marketing Program (SMP+) |
|---|---|---|
| SMP Phone Book | Yes | Yes |
| Private Community Slack Channel | No | Yes |
Build Your Skills & Put Them Into Practice
| Skill-building & Co-working Sessions | The 2024 Simplest Marketing Plan (SMP) | The 2024 Simplest Marketing Plan (SMP+) |
|---|---|---|
| Live Four New Skill-Building Intensives | No | Yes |
| Live Twice-Monthly Co-Working Sessions | No | Yes |
| Live Twice-Monthly Outreach Club | No | Yes |
| Live Monthly Live Ask Me Anything Sessions | No | Yes |
| AMA Video Library | No | Yes |
Enter: The Simplest Marketing Plan (SMP) for 2024
What if all you had to do was spend 30 minutes a day following a very simple marketing plan…
And it led to a thriving business... one you could depend on for the long-haul?
You could get back to focusing on the creative work you love – while enjoying bigger profits and landing clients who value you and your services.
Get Better Clients with Bigger Budgets and More Fulfilling Projects in 2024
Marketing yourself can feel awkward and confusing. There are so many paths to go down…
Which one is right for your business? And which will you actually stick with?
The Simplest Marketing Plan (SMP) for 2024 guides you through each of the three marketing tactics, below, and sets you up with a consistent, simple system that’s easy to follow on your own.
So you can fill your calendar with dream clients and have a “reserve” of potential clients waiting in the wings.
Breeze through your monthly marketing tasks and keep track of what works best for your creative business.
Master the 3 marketing tactics you need for a thriving creative business.
01: Position Yourself as an Expert with High-Quality Content
To build your credibility and earning power – and stay “top of mind” to the kinds of clients you want to work with – you will need content that speaks to their needs. This way, your ideal clients will self-select and come looking for more, while you weed out everyone else.
02: Find Your People with Strategic Networking
Making connections in person and online, especially on LinkedIn — and building relationships with them over time — gives you a constant stream of referral sources and potential clients who are more likely to pass your name along or reach out to you when they need help.Or, as I like to say, “in their moment of need.” That’s the magic moment when the trust you’ve built through networking pays off!
03: Hand-Pick Your Ideal Clients with Targeted Outreach
Who would you be excited to work with? What organizations or causes are you drawn to work with? Who are you most competent and confident about serving? Confidently start the conversation about how you can help them with their specific problem.
With SMP, you get the Planner...
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Weekly Marketing Schedule
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Fill-In-The-Blank Tasks
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Only 1 Page per Marketing Tool
...and you get Monthly Office Hours
With The Simplest Marketing Plan for 2024, you’ll have the tools and structure you need to grow your business on your own.
The good news is, you won’t actually be alone.
You’ll also get to meet up with me and learn alongside fellow creatives for a full 12 months in our live (and lively) Office Hours sessions.
In these monthly group gatherings, you’ll learn from examples of fellow creatives who are a few steps ahead in the marketing game – so you can apply their savvy to your own business.
Here’s what past participants have to say:
“Connecting with others as a solopreneur is my favorite thing.”
“One of the main reasons I purchased the Simplest Marketing Plan was to have access to Office Hours.”
“I like the Office Hours, too — I feel like it’s a wrap from the month before and a kick-off for the next month.”
“The great thing about tuning in to Office Hours each month is it forces me to re-evaluate and re-energise.”
Need to Get Up-And-Running Fast?
This year, we’ve added a handy Smart Start Guide that’s designed to get you quick wins.
With checklists and shortcuts, you’ll learn what to do first and how to spend your 30 minutes a day, so you’re ready to jump right into the Simplest Marketing Plan.
Plus, we’ll also send you a replay of my special Onboarding Session that will get you the run-down on how everything works together, so you can stay on-task all year long.
Plus, MORE Focus Time
New in 2024, we’ve added 3 (optional) Focusmate Buddy Sessions Per Week included in your membership! Get paired with another SMP member to get your work done in tandem. This is a great way to stay focused, “get it done” – and have a little fun too!
And MORE Connections
Also brand new for 2024 is our searchable SMP Member “Phone Book.”
We’re making it easier than ever to connect with each other for referrals and collaboration, commiserating and friendship!
It’s essentially a searchable directory of pre-qualified creative professionals by name, location, or the service they provide! Just reach out and connect directly via phone, email, or LinkedIn. (This is 100% optional - each member adds the info they’d like to share with the group, and it will never be shared outside of the group.)
The Simplest Marketing Program (SMP+) NEW for 2024: More Accountability, More Community, More Help than Ever Building Your Business.
Imagine where your business would be by this time next year if you had someone holding you accountable…
Pushing you forward in your marketing tasks…
Guiding you through each step…
And even setting you up with the time and space to get it done.
That’s what we’ll do - together - over the next 12 months…
In the all-new Simplest Marketing Program (SMP+).
Along with your Simplest Marketing Planner for 2024 and the live monthly Office Hours Gatherings…
You get... To Meet with Me & Fellow Members Weekly in Our Co-working Sessions and Outreach Club.
Get Your Marketing Done (and Have Fun)... By Doing it Together!
Worried you won’t follow through? Let’s fix that...
Our twice-monthly Co-working Sessions PLUS twice-monthly Outreach Club sessions give you dedicated time every week - carved out to work together on your regular marketing tasks.
Show up and you’ll get it done by doing it – right then and there.
It’s built-in focus... with an opportunity to share progress with fellow Program members and ask questions as you go.
Most importantly, you’ll get the work done, so you can check it off and move on!
Plus, you’ll also get to socialize and share progress with new friends in your cohort.
You get...Live Monthly “Ask Me Anything” Sessions
Every month of 2024, you’ll also get to join me for a live, 60 minute “Ask Me Anything” session - so you can get all of your questions answered along the way. You’ll pick up some of my favorite tips and tricks for staying on-track all year long.
This coming year, I’m also adding monthly “Hot Seats” and role playing exercises, so you can not only get your questions answered, but practice tough client conversations, negotiating skills, and more!
These sessions are live and I’m looking forward to seeing you there. (And if you can’t join live, you can always watch the replay.)
Plus, new for 2024, I’ve compiled all of the questions I’ve answered over the last year into an AMA Video Library - so you can go see if I’ve already answered your question and “binge watch” my answers any time, day or night!
You get...Entry to Our Super-Secret, Community Slack Channel
Reach out with questions… share successes… get leads on gigs… and lean on your community any time, day or night, in our private Slack Channel.
New for 2024 - We’re also adding a new Pricing Channel and a Referrals Channel – to streamline pricing discussions and encourage client referrals. This started happening spontaneously and we are expanding the possibilities so you have more opportunities through our network.
Here’s a small sample of questions and leads that come in from fellow community members regularly!
You get…To Attend All Four of My Popular Marketing Intensives - for Free!
Each of these 3-week “Intensive” workshops builds on tactics from the Simplest Marketing Plan and walks you through exactly how to implement them in your business.
In 2024, we’ll start with quick wins and getting a jump on the year, plus setting yourself up to stay on-track all year long.
Then, as the year progresses, we’ll go deeper and deeper into each of the 3 tools in the Simplest Marketing Plan, exploring how to use them both on LinkedIn and in-person.
We’ll also explore integrating AI into your marketing in a way that saves you time, but still allows you to be authentically you in everything you do.
Stay focused. Build momentum. And follow along as I take you deeper into each of the 3 tactics of the SMP to transform your business.
From learning about your ideal clients’ pain points…
To tweaking your messaging to target them…
To reaching out and landing gigs with people you would absolutely love to work with…
Each of these marketing skills builds on the last. And once you learn to master them, you’ll have your very own, well-oiled marketing machine in place.
And each 3-week Intensive would cost $400 to attend on its own.
But as a SMP+ member, you’ll get to attend all four - and fine-tune your marketing machine for free...
SMP+ Member Love for Past Intensives
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“Grateful for this window to get this done… or at least started! I love this format! Super helpful!”
— Melissa Almon, Strategist and Copywriter —
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“Very helpful - a little lesson, a little work, a little more done! Thank you!’
— Teresa Villegas, Designer —
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“Extremely helpful - especially doing it while on Zoom. Thank you, Ilise.”
— Robin Coles, technical writer —
Buying Guide: Which is best for you?
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SMP
Buy the SMP!The Simplest Marketing Plan is for you if:
You’re a natural DIY-er. As long as you have a plan, you can follow it.
You know it takes work to build the business you want, but you're overwhelmed by all the ways you could market yourself. You just want someone to say, “Do this, don't do that.”
You’ve got the discipline and you know how to make the time. If you have a good recipe, you can cook an awesome meal and get it on the table.
Monthly check-ins are enough to keep you learning, motivated, and on-track.
DIY Your Creative Business with the Simplest Marketing Planner for 2024.
DIY Your Creative Business with the Simplest Marketing Planner for 2024.
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SMP+
Join SMP+The Simplest Marketing Program is for you if:
You want to be guided by an expert and like collaborating with other creatives.
You know you need accountability to follow through and stick with your marketing - so you can land solid, respectful clients who are excited to work with you and pay you what you’re worth!
Twitter! TikTok! Shiny objects! Rather than getting distracted, you need a friendly marketing expert to simplify everything for you and keep you on the right path.
You’d like one simple path that eliminates overwhelm and shows you exactly what to do to market yourself – so you can ignore everything else.
You work best in a group environment and are motivated by the energy, success, and ideas of others. You just can't do this alone, whether you know that about yourself or you've tried and haven't been able to.
When you get frustrated or discouraged by setbacks, you want to know you’re not alone and have a community of creatives in the same boat to support you as you move forward.
You are ready to master your marketing and finally have a business you can depend on!
Get ongoing guidance, community support, and more help than ever as you build your dream business over 12 months in the Simplest Marketing Program!
… Still Thinking? How You’ll Be Sure We’re the Right Fit
Attracting clients who love what you do - and will pay you accordingly - isn’t hard. But you have to actually DO the marketing to get them.
The SMP springs you into action with a solid plan. The SMP+ leads you through it, step-by-step, for an entire year.
However, if my methods aren’t for you - there’s no need to worry. Just let us know by January 31 and we’ll issue you a full refund.
I know you’re going to love it. And you’re going to love the way it changes your business. But I also want you to know that it’s completely safe to try it out, first.
Come join us and see for yourself!
Free your business, your finances and your time
By the end of 2024, you can completely transform your business - and really, your entire life.
After all, the best part about running a creative business is that you don’t have to live by everyone else’s rules.
Effective marketing gives you the freedom to create and live the exact life you want – and it only gets better as you streamline your marketing machine.
You’ll find you have more money, more time, more confidence in yourself and your abilities... and more peace of mind knowing you have potential clients lined up should you need them.