One way to use generosity as a marketing tool is to treat your content marketing as a gift for your market.

That’s just one of the ideas from my second interview with Nick Usborne, who teaches a course on conversational copywriting. (You may remember Nick from Episode #360 earlier this year. You can still take advantage of his special offer: sign up here to get Nick’s free guide and videos. )

Nick also did another rant, this time about how people misuse content marketing and whether puppies are always click bait.

And he shared a few tips about how to tell if your content marketing is conversational and how to write content that is easy to consume on the go.

Listen here or below: 

Nick and I will both be speaking again at AWAI’s Bootcamp, which is sold out but you can still register to attend virtually.

If you like what you hear, write a review, subscribe on iTunes and sign up for Quick Tips from Marketing Mentor.