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The Marketing Mix
Read, watch and listen to the latest insights from Marketing Mentor & friends
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How to make hourly pricing work with Matthew Wolf
If cash flow is your main pain, episode #478 of the Marketing Mentor Podcast is for you. I spoke with Matthew Wolf of Wyndetryst, a Philadelphia graphic design studio, about...
Does old money "baggage" prevent you from charg...
If your palms sweat when someone asks, “What do you charge?” episode #458 of the Marketing Mentor Podcast is for you. I talked with writer and coach, Austin L. Church,...
Friction and Happiness in Business with Kelly C...
In this post you'll find 2 very juicy (and kind of deep) conversations between Ilise Benun and Kelly Campbell, a Conscious Leadership Coach who works with agency owners. The conversations range from...
How to ask for more (money!) with Jennifer Barrett
How can you never leave money “on the table” again when negotiating? It's simple: ask for more -- but this seems to be one of the hardest things to do. So that's the...
How to raise your rates as a creative freelancer
If you've got clients (especially "starter clients") who should be paying more, check out my newest ebook, Worth It: How getting good at the money talk pays off. In this...
Why you should never tell a prospect your hourl...
This post is a two-fer: a rant about why you should never give your hourly rate to a prospect and Podcast #415, in which I chatted with Corina Ludwig, President...
Your Pricing is a Marketing Tool [QTMM 7-21-20]
Have you noticed my 2 main topics on this blog are pricing & marketing (which includes content marketing)? Wanna know why? They're inextricably connected. Perhaps you feel this connection without being fully aware...
[Podcast] How to Strengthen Your Financial Heal...
For obvious reasons, I’ve been thinking and writing lately about what makes a healthy business. At the moment, a lot of people are discovering that their business isn’t as healthy...
Want to be valued for your brain? [QTMM 2-12-20]
Tired of being treated like a pair of hands? Want to be valued for your brain and your ideas? My advice: stop blaming your clients and start acting like the...
[Podcast] #380 3 Steps to Identifying Your Valu...
Note: This article is a companion post to Marketing Mentor Podcast #380 with Lisa Mullis of Paraphrase Communications. Lisa is a copywriter and designer who helps service-based entrepreneurs look, sound,...
[Podcast] Here's how I handle the money convers...
While I'm prepping for Hurricane Dorian (which seems to be weakening -- fingers crossed), check out this brand new podcast interview I did with Kyle Carpenter on the Clients from...
[Podcast] #375 Learning to love the money conve...
If you are like most creative professionals I work with, you hate talking money. Whose responsibility is it, anyway? Yours, if you want to be perceived as a professional, that...
When is a 1-page estimate enough?
A designer in one of my small coaching groups was working on a proposal for a big project recently and a question came up about how long the proposal should be. Fellow group...
Negotiation = Confrontation?
If you are like most creative professionals, you hate talking money with clients. The thought of negotiating makes you sweat. You may even believe there’s something wrong with negotiating,...
[Podcast] #351 What's Your Value to Your Dream ...
Do You Know What Your Value Is to Your Dream Clients? Lately, I’ve been focused on 2 related topics in my speaking and writing: how to create what I call...
Watch my CreativeLive course free Monday (7/18)...
Ilise Benun presenting “Command the Fees You Deserve” If you’ve been meaning to watch my CreativeLive course, “Command the Fees You Deserve,” set aside some time Monday & Tuesday when...
[Webinar] 3 Easy Steps to Price Your Creative P...
One of the most stressful elements of running a creative business is determining how much to charge. While you want your prices to be competitive enough to attract new clients,...
Should you always negotiate?
It has recently dawned on me that a lot of people out there, creative ones especially, think there’s something wrong with negotiating. That if you negotiate, if you don’t “stand your...
“Your Self Promotion is Not About YouR...
I know it sounds like a contradiction, but trust me when I say that effective marketing isn’t about you. It’s about them — your ideal clients. Here’s what I mean...
[Podcast] #295 Value-Based Bartering with Micha...
A spread from the book by Michael e. Stern of BuildaBetterPhotograph.com Here’s #7 in a series of chatty (but meaty) conversations between me and time lapse filmmaker, Michael e. Stern of...
How to figure out what to charge
In the latest podcast, Ilise Benun of Marketing-Mentor.com chats with Steve Maurer, a copywriter in the vertical B2B Industrial Manufacturing niche, about the changes he’s making to his business, based...
Prices on your web site? – QTMM
I get this question all the time. So here’s my answer (adapted from the Tricky Pricing Scenarios and Common Questions section of my new program, AWAI’s Simplest Guide to Copy Projects). Should you put prices on...
How has the recession affected hourly billing r...
Our friend, Cameron Foote, from Creative Business, is doing a billing rate survey. If you have a few minutes, please share your input. Here are the details: How has the...