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The Marketing Mix
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How to avoid re-negotiating when the scope creeps?
I love attending WordCamp Atlanta because every year, I learn something new. I have new experiences and consistently find things to think about in a different way. Plus, I get...
What I Mean When I Say, "Your Proposal Is Not A...
You’ve heard me say it before, “Your proposal is not about you.” (BTW Neither is your pricing.) But maybe I haven’t explained it clearly enough yet. So I tried again in my recent podcast/interview...
Which RFPs should you pursue?
When an RFP comes along, how should you decide whether or not to pursue it? Rather than relying on any subjective feelings you have about an RFP opportunity, it’s a...