If you’ve been following me lately, it would be hard to miss my ranting about email newsletters, sharing some excellent examples and my latest about why you should never say, "Can I add you to my list?"

All this ranting was triggered by seeing Ann Handley’s very compelling opening Keynote at the AWAI Copywriting Bootcamp in May. That’s where I heard her say,

“Email newsletters are not about the news. It’s about the letter”

And that's when the proverbial light bulb went off for me. In that moment, I was so jealous!

Of course, it’s about the letter! Why didn’t I think of that?

So today, I am thrilled to have this best-selling author (and all around fun gal) on the MarketingMentorPodcast.com.

I know you’ll enjoy and learn a lot from this conversation. We bonded over our mutual obsession with email newsletters and I got to ask her all the questions people ask me about them.

We talked all about how to write ridiculously good content, the subject of Ann’s book, “Everybody Writes. We even covered the art of curating content, which is an excellent option for an email newsletter. And how to decide the best time to send out your newsletter.

So listen here (or below) and check out these resources:

• Sign up for Ann's newsletter, Total Annarchy.
• Sign up for my Quick Tips from Marketing Mentor.  

If you like what you hear, we’d love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.