What's the opposite of distraction? 

It's probably not what you think...

I'm kicking off the new decade with a special conversation with Nir Eyal, international best-selling author of a new book called, Indistractable: How to Control Your Attention and Choose Your Life.

Nir claims that being indistractable is "the skill of the future" and has outlined 4 steps to developing that skill. In our conversation, we only managed to cover 2 of the steps. (Read the article (and the book) to learn about the other 2.) 

He shared the simple yet powerful strategies you can use to control your mind and use your time more effectively, including:

• timeboxing (check out Nir's free schedule maker)
• the 10-minute rule (do this when you want something you probably shouldn't have)
• how to stop using your beliefs to limit yourself and your potential
• productive procrastination (defined as prioritizing the urgent at the expense of the important)
• how not to succumb to the "what the hell" effect (you're at risk if you have a long to do list)

Nir Eyal studies how technology persuades people.

You may remember his first book, Hooked: How to Build Habit-Forming Products. He's also a former Stanford lecturer, a behavioral design expert and an active angel investor.

He's also a very professional podcast guest. Nir provided lots of bonus content:  

• Distraction guide: https://www.nirandfar.com/distractions/
• Habits vs routines article: https://www.nirandfar.com/habits/
• Free workbook and online course: 
  https://www.nirandfar.com/indistractable/

So listen here (or below) and learn…

If you like what you hear, write a review, subscribe on Apple Podcasts and, one more thing, be sure to sign up for my Quick Tips from Marketing Mentor.