Picking a niche

Find your best clients

If you're tired of being at the mercy of whoever happens to find you or of feeling forced to take whatever comes along, it may be time for you to choose who you want to work with.

Your “people” are waiting for you

  • The ones who value your expertise and services.
  • The ones you are most excited about helping.
  • The ones who bring out the best in you.
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Finding your “niche” isn't what you think

  • It's not a decision you make overnight.
  • It's not a choice that will last forever.
  • You can pick more than one niche to explore.
  • Your niche just may find you!
  • Once you make a decision, that doesn't mean you'll never do anything outside your niche again.

How to find your focus

There are 10 ways of approaching a niche. Ilise shares five of them from her CreativeLive course “Command the Fees You Deserve.”

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3 ways to listen to the market

What does it really mean to listen to the market? What's the difference between listening for content ideas vs. listening for what one real, live prospect needs to hear in the moment?

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3 questions to narrow down your niche

Save yourself years of worrying with just three questions to validate whether you’ve selected a profitable, viable niche for your business

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Where do “your people” gather?

Not sure where to even begin looking for your people?

No worries. Wait til you see this list of trade associations and events for more niches than you ever dreamed of!

Start here

Picking the right niche

Is your niche viable?

It's not enough to choose a niche (or two) to explore. You have to determine whether the niche is viable. Are there enough good clients who value your services? This free worksheet will help you figure it out.

Download the worksheet now

Pick your niche with the help of someone who knows niches :)

Let me save you the 10 years it took me to find my niche. Plus I've helped thousands find theirs over the last 35 years.

Sign up for my free session