Secret Landing Page for SMP 2023 [How-To Content]
Hi there and welcome to the "secret landing page" for The Simplest Marketing Planner 2023.
Thanks again for letting me help you grow your business in 2023. (And please don't share these links with people who are not part of the program -- that wouldn't be right.)
SMP Essential Links:
1. You can download a new Planner pdf anytime here:
https://bit.ly/DownloadSMP23
2. The Zoom link to join the Monthly Office Hours:
https://bit.ly/SMPZoom
3. Replays of the Monthly Office Hours:
http://bit.ly/SMPOfficeHours
(all 50+ of them since 2019)
4. SMP Prospect Tracker Template:
https://bit.ly/SMPProspectTracker
NOTE: Make a copy of the template and use it as a Google Sheet. If you download it onto your computer, the formulas break and it doesn't work!)
As the name suggests, the Simplest Marketing Planner is designed (by me, Ilise Benun) to be so simple as to be almost entirely self explanatory, especially if you've been reading my Quick Tips and the Marketing Mix Blog, listening to the MarketingMentorPodcast.com and watching the Marketing Mentor YouTube Channel.
However, I know when it comes to marketing and self promotion, things can remain strangely fuzzy no matter what you do. Or maybe you need a refresher on specific strategies, or you're just overwhelmed by it all. Don't worry, the resources on this page will be your helper.
Here you'll find links to articles and blog posts, podcast episodes and videos, as well as bundles and kits (some free, some for sale) to give you enough how-to to starting doing.
Plan Resources
Big Picture Ideas
- Watch: Find and Reach Your Dream Clients
- Watch: Internal Goals vs. External Goals
- Listen: Bat Signal Marketing for Creatives
- Watch: The Art of Attracting the Best Clients
- Get: Command the Fees You Deserve (one of my CreativeLive courses)
Find Your People
- Watch: How to Find Your Focus
- Listen: The Niche Debate
- Find: Lots of examples of niches (especially for designers & developers)
- Research: List of Trade Associations
- Get: The Pick a Niche Kit
Content Marketing
- Watch: How to Create an Email Newsletter
- Read: How to do Guest Blogging + sites that accept them
- Listen: 4 Step Guide to Content Marketing
- Get: 30 Minutes a Day Marketing Plan: Become a Thought Leader
Strategic Networking
- Watch: Strategic Networking video
- Read: 4 Best Practices for Networking in Person
- Listen: Networking for the 21st Century
- Get: It's Who You Know
Targeted Outreach
- Watch: How to Approach Your Best Prospects
- Read: 8 Actionable Ways to Find Anyone's Email Address
- Listen: Personal Branding on LinkedIn
- Get: The Marketing Blueprint: How to Connect the Dots of Your Marketing
Website Updates
- Watch: Your Marketing-Smart Web Site
- Watch: How to Show Your Process in Your Portfolio (from HOW Design Live)
- Read: Writers: Stumped About Your Portfolio?
- Listen: Is Your Web Site Marketing Smart (an audio checklist)
- Get: The Case Study Bundle: 7 Steps To Close the Deal
Tracking and Goal Setting
Proposals and Pricing
- Watch: How to Talk Money & Gauge a Prospect's Budget
- Get: Writing a Winning Proposal (my Domestika course)
Wildcards
Excellent Examples & Extras
- January 2019 Extras + Market of the month: Museums
- February 2019 Extras + Market of the month: Start ups
- March 2019 Extras + Market of the month: Professional Services
- April 2019 Extras + Market of the month: B Corps
- May 2019 Extras + Market of the month: Food/Beverage
- June 2019 Extras + Market of the month: Higher Education
- July 2019 Extras + Market of the month: Green/Renewable Energy
- August 2019 Extras + Market of the month: Pets/Animal-related
- September 2019 Extras + Market of the month: Women
- October 2019 Extras + Market of the month: Agencies
- November 2019 Extras + Market of the month: Technology
- December 2019 Extras + Market of the month: Podcasts (for guesting)