One of the best ways to attract high-quality clients is to create content that speaks to their needs, in language they understand.
That can mean adopting certain industry terms you wouldn’t necessarily use in your everyday speech.
So how do you “speak their language” while still sounding like you?
I asked a variation of this question on LinkedIn, and here’s what people said:
Read more (excellent!) comments here.
Based on 30+ years helping creatives land better clients with bigger budgets, here’s what I think…
Honing your voice in your content is what sets you apart from other freelancers, helps your potential clients get to know, like, and trust you…
And gives you a big advantage over the robotic “sameness” of AI-written content.
It can take time to develop your voice, even if you’re already a writer.
The best way to do that is through publishing content regularly - at least once a week.
That could mean:
- On your blog
- In email newsletters to a list of everyone you know
- In your LinkedIn posts
- In comments you leave on others’ posts
All of the above are part of your High-Quality Content Marketing (one of the 3 tools in the Simplest Marketing Plan).
If you’re already doing that, you’re on the right track.
If not, you can start with short LinkedIn posts.
Not only will you start to hear yourself coming through more and more, but being consistent with your content will attract higher-quality clients, too.
Watch as I share what to write about and how regular, high-quality content attracts the best clients:
Antonio Meza also summed it up nicely in his sketch from our recent Office Hours:
Still not sure what it looks like to speak your client’s language in your own voice?
Check out these excellent examples of high-quality content from fellow creatives, and see how simple it can be.