You know doing content marketing can help keep your client pipeline full this year…

But if you’re like most creative business owners, you may not know what to say, or how to start.

Content marketing doesn’t have to be complicated. While there are a dozen different formats that “content” can take, the easiest way to start is to create a post on LinkedIn that shares useful information.

Then make another post the next week.

And another one the next.

And you just keep going that way.

If you have time, think about starting up a newsletter. LinkedIn makes easier than building a list with email software.

Once you get rolling, remember this:

It doesn’t matter if you’re getting loads of engagement, or crickets.

What matters is that you’re showing up on a regular basis and staying top-of-mind to potential clients.

Need some ideas to get started?

Watch this video from our last Office Hours to see excellent examples of content marketing, using:

• LinkedIn Posts
• LinkedIn Newsletters
• Email Newsletters

You’ll see how simple and effective it can be.



All of these examples come from creative business owners who are using the Simplest Marketing Plan to get their marketing done, so they can find the kinds of clients they love to work with most.

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