“Do you know someone who can speak about AI technology?”

The event organizer at Lettuce was asking, since I’m presenting on getting clients with AI at their Solo Summit later this month. (Register here -- it's free!)

I love to refer people. But I couldn’t think of anyone…

Until later that day, when a newsletter landed in my in-box and I thought, “OMG! This person would be perfect.”

Turns out, she was!

I had totally forgotten about her because I hadn’t heard from her in a while.

And if she had skipped her January newsletter, I wouldn’t have remembered her at just the right time.

Another example of how marketing works when you do it right.

But what does it mean to “do it right”?

Marketing that “works” follows this simple formula:

Consistency + Relationships + Timing

The goal of the 3 tools in the Simplest Marketing Plan – which are built on this foundation – is to increase your odds of being in the right place at the right time with a strong and trusting relationship. 

You can’t control when a potential client will come into their time of need… but you can increase your odds that they’ll think of you when they do.

By “showing up” in their feeds… at networking events… and reaching out occasionally.

Watch me share more about how it works in the Best Bits from this month’s SMP Office Hours here:

What do you think? Has this formula worked for you? Anything to add to it? Share here on LinkedIn.

That’s all for today. Thanks for reading.