How to be "you" in your content marketing

by Ilise Benun | 2-min read

You are in for a treat!

Episode #505 of the Marketing Mentor Podcast is a sneak peek into the most recent “Office Party” for the Simplest Marketing Plan.

That's the LIVE event that has become the centerpiece of The Simplest Marketing Plan, where I share a few big ideas and then we do live networking so everyone can make a few new “business friends” -- because you just never know!

In this session:

I told the story of how I got lost in Paris
I shared a new definition of content marketing
I outlined how to be “you” in your content marketing -- essentially in the age of AI

So listen here (or below) and see more details below...

What is content marketing?

👉 Content marketing is…how you stay visible and top of mind (because out of sight is out of mind – they will literally forget about you. It’s not personal!)

👉 Content marketing is…how your network comes to trust you – through repetition that says, “I’m serious and reliable.”

👉 Content marketing is…how you share who you are and what you know (especially about what they need = pain points) and what you’re learning lately.

👉 Content marketing is…newsletters and blogs and posts and podcasts and videos and social media – pick one to start! Don’t try to do them all!