On November 7, 2019 I gave the 11th session of "Office Hours" for the 11th installment of the Simplest Marketing Plan for 2019.
This planner represents my best effort yet to:
- simplify marketing so you'll actually do it
- help you carve out 30 minutes/day to work "on" your business
- help you put yourself and your business first (#mefirst)
All this, so you can take control over your business (and your life) instead of being controlled by it.
It's never too late to get your marketing going -- join the program here -- it's on sale.
This month's "extras"
If you have the Simplest Marketing Planner, you also get access to Office Hours, a monthly group coaching session, where I review the planner and show you how to use it for a specific target market. (Watch a recent one here.)
1. November's Target Market of the Month: Technology
I like to say, "Focus on the market that you have access to" and during this month's Office Hours, I showed how many types of technology niches there are to choose from. I covered just a few of them but you can find many more markets here (scroll down to "Technology"):
- Technology Association of Georgia
- New Jersey Tech Council and NJ Tech Meetup
- HealthTech Magazine
- Association for Manufacturing Technology (member directory!)
- Association for Financial Technology (and the AFT LinkedIn Group)
- Marketing Technology Conference
2. If you're new to the Planner, watch my webinar, How to Get Better Clients with Bigger Budgets, hosted by Communo.com -- in which I provide a comprehensive overview of the marketing strategy I am teaching now.
3. Excellent Examples (shown in 11-7-19 Office Hours)
These are actual examples of marketing that's working, much of them from past and present Marketing Mentor clients, members of my small coaching groups and others I come across as I talk and think about marketing all day every day!
Here is some of the new content marketing that's come out of this process (including my own)!
- How to Build a Simple Marketing Machine -- latest podcast with Sue Harper of Conference Creative
- Pain point blog post from a web designer, "Why Can't Updating My Web Site Be More Like a Trip to the Spa?"
- Pain point blog post for higher ed from a web designer, "How to Design a Course Search Feature That Actually Works"
- How to introduce your first email newsletter from a web developer
- Marketing-smart homepage speaking to entrepreneurs
- Pain point blog post (that was first delivered via email newsletter)
- LinkedIn profile that speakers in a humorous, authentic and in-the-moment way to the visitor + "pain point" LinkedIn article
- "Pain Point" LinkedIn article published by a speechwriter: The Holiday Speech