Marketing Mentor Blog
The Marketing Mix
Read, watch and listen to the latest insights from Marketing Mentor & friends
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The Throughline in 3 Creative Careers with Lore...
How will you look back on what you’re doing in your business today? Will you be full of regret or grateful and satisfied? On the day he sold his 23-year-old contract...
Dealing with Bad Client Behaviors? Here’s What ...
Clients, like dogs, are creatures of habit. So whatever habits you establish - good and bad - become your reality. So, yes, you can train some clients. But some clients...
How to Hear What The Market is Telling You
If you listen to the market, your ideal business will find you. And it’s through listening this way that you will get clarity on the kinds of clients you want...
AI IQ Quiz Answers - No Peeking!
Did you take my AI IQ Quiz to find out how much you know about AI? Check out the answers below to see which questions you got right...
Is "Word of Mouth" A Legit Marketing Method?
Word of mouth feels like a legitimate marketing method - when it's working. And it’s nice to be busy without having to find clients. But if you want predictable income,...
One Creative Pro's Take on AI: Deborah Brozina
For the 500th episode of the Marketing Mentor Podcast, we're kicking off a new series of conversations: One Creative Pro's Take on AI. Yup! We're talking about AI – artificial...
Why Aren’t Clients Finding You?
Getting discovered by clients seems fantastic. Just make yourself look as attractive as possible, then sit back and wait! But unless you love the sound of crickets, there is a...
Thanks, Mom
My mother couldn’t have known that the name she chose for me well before the dawn of Google would be one of my best online marketing tools. But it is....
Where are all the good clients?
If you’ve been wondering where all the good clients are hiding…. ...you're not alone! Take this 3 minute survey and you've get an invitation to my live webinar, "Potential Clients...
Case Studies for Creative Professionals with Ca...
One of the most effective but underutilized marketing tools for creative professionals is the case study. Casey Hibbard, who calls herself a success story specialist, shares her expertise. So if...
Mastering Client Retention: 5 Lessons Learned
Here's another guest post by content writer, Sharlet Brennan, who is a member of the Simplest Marketing Program. She just signed 3 clients and even though she's super busy, she took time to...
How Do You Manage Expectations When Doing Clien...
Most creative freelancers have unrealistic expectations about what will happen when they reach out to potential clients. They are so focused on what they want, without even knowing it. Try...
Ilise Benun's Content Marketing Strategies for ...
Elevate your brand with effective content marketing strategies for self-marketing, authority, and credibility. Read about Ilise Benun's Simplest Marketing Plan as she shares her secrets on the Businessology podcast show. Explore more on...
6 Tips to Handle Scope Creep (from my dog, Fanny)
If you struggle with scope creep, this solo episode is for you. Today, thanks to my dog, Fanny, I bring you 6 of my tips to handle scope creep, plus...
Should You Use LinkedIn Premium's AI Writing As...
Using LinkedIn Premium AI Writing Assistant and other AI tools can help you get started composing messages for client outreach. Here's what you need to know.
LinkedIn Creator Mode Updates and How They Affe...
LinkedIn is making changes to its Creator Mode. Here's my take on the new LinkedIn updates and how they affect creatives.
Exploring LinkedIn Changes 2024: Expert Tips
Explore the latest updates on LinkedIn, such as the elimination of Creator Mode, the significance of connection options, profile layout modifications, and the advantages of LinkedIn Premium.
How will AI affect your LinkedIn Newsletter? wi...
How will AI affect your email newsletter? That's just one of the questions we answered in Episode #495 of the Marketing Mentor Podcast with Michael Katz. We talked about which skills creative...
You Deserve Green Flag Clients
I don’t know if it’s because I’m 17 years into this, or because I’m less tolerant of crap, but I can tell you right now: I only work with good...
How to Get an AI to Find Clients for You
Watch this clip to discover my new favorite AI tool, with a trick to make it find your “ideal client” prospects for you.
Who to Trust When You’re Self Employed with Jen...
Who do you trust when you’re in business for yourself? How do you know whom to trust? Not to mention trusting the market – but how exactly? That was the...
What to Do When You Don’t “Feel” Like It
Wins are easy to come by when you’re motivated. But motivation can be fickle. That’s why now is the perfect time to develop something stronger than motivation... habit.
One Antidote to Impostor Syndrome with Ben Call...
If you’re looking for an antidote to impostor syndrome, Episode 493 of the Marketing Mentor Podcast is for you. I talked with Ben Callahan about a new way to think...
Borrow These Easy LinkedIn Post Ideas
You can do a lot on LinkedIn without ever posting anything. But once you’ve got commenting under your belt, it’s time to take your LinkedIn game up a notch… By...
The Price of Price Blurting with Ilise Benun
Have you ever blurted out a price and then instantly regretted it? Or agreed to a deadline you knew in your heart wasn’t realistic? Or worse, volunteered to deliver a...
My 3 Favorite Books in 2023
Here's a list of the 100 best books of 2023, according to 1,471 authors (including me!), plus my 3 favorites and the 5 best business books I recommend for creative professionals. This one is...
Ceviche + Marketing: A Love Story for 2024
I want you to love marketing the way I love ceviche – especially if you decided at some point that you didn’t like it because you didn't know what it...
My Journey to Entrepreneurship with Jake Benun
To wrap up 2023, I'm sharing Episode 16 of Humanizing Success, the podcast of my young nephew, Jake Benun, who is trying to figure out what to do with his...
2023 by the numbers
Do you know when someone trips and takes an elaborate fall, but does a little bit of spinning and flailing and catching themselves before they hit the ground? The past...
Get a glimpse into how Google sees you…
JillHave a great-looking website? Wonderful. Now let’s make it SEO-friendly — because that matters just as much. An impressive, important, and FREE tool I recommend to my clients is Google...
Ending The Year Strong - With Generosity
If you’re looking for some quick ways to end the year strong, I’ve got a few ideas for you to try today. The first one is, "You Reply, I Donate."
Free Resources to Start Strong in 2024
Bookmark this page full of free marketing resources to start the year off strong in 2024!
AI + Emotional Intelligence with Nick Usborne (...
In Episode 489 of the Marketing Mentor Podcast, I continue my conversation with early adopter and renowned copywriter, Nick Usborne, on how to combine AI (artificial intelligence) and EI (emotional...
Making SEO Simple
When I ask people if they care about SEO, everybody says yes. When I ask what they want to be found for … crickets. SEO can be complicated. But it...
The Answer to AI is EI with Nick Usborne
If you’re wondering how to use artificial intelligence (AI) in your marketing, Episode 488 of the Marketing Mentor podcast is for you. I talked with early adopter and renowned copywriter,...
Your Marketing Should Light You Up
Marketing doesn’t have to be “hard” or feel “slimy.” It should be part of what “lights you up” about your business. Yes, it’s the means to better clients, projects, and...
One year of the simplest marketing with Florian...
How does a marketer use the Simplest Marketing Plan? In episode #487 of the Marketing Mentor Podcast, Florian Schleicher, Marketing Advisor & Strategist, shares how he has used the 3...
The “Perfect Pitch” is… Not a Pitch!
If you ever avoid marketing your business because you don’t want to “bother” anyone... here's a very easy way to attract the clients you need without bothering anyone - ever.
Discipline doesn’t work! This does…
Have you noticed that when you schedule time on your calendar to do your marketing, it magically disappears? Gobbled up by things that seem more important… like client work. After...
Do This Before the New Year
It's time to focus on the business you want to have next year, and how you’re going to get it. Starting with what holds you back right now.
SEO for Creative Professionals with Meg Casebolt
How much time and energy should creative professionals devote to their SEO strategy? Is it even worth focusing on? And if so, for whom and when? What’s the best way...
Outreach Won't Work Without This...
Client outreach won't work for creative professionals and freelancers unless you do some relationship building by using the three tools of the Simplest Marketing Plan together.
Stories about fears about money with Farnoosh T...
Today’s “bonus” episode of the Marketing Mentor podcast is from a live interview with financial expert and podcaster, Farnoosh Torabi, host of the So Money Podcast, whose brand new book...
How Exactly to Listen to the Market with Ilise ...
Here’s a rare solo episode of the Marketing Mentor Podcast in which Ilise Benun answers a question that comes up over and over, “How exactly do you listen to the...
Asking vs. Giving: How to Use Generosity as a M...
I often tell my clients not to pitch their services - ever! Not that there’s anything wrong with pitching. We all need work, and directly asking for it is one...
Two Reasons to Do Your Outreach This Week
Early fall is an excellent time to focus on outreach for two reasons. Find out what they are, and how to set yourself up for a great start in the...
A Comedian’s Formula for Your Perfect Pitch wit...
If your mind goes blank when someone asks what you do, Episode 483 of the Marketing Mentor Podcast is for you! In my delightfully deep conversation with comedian & keynote...
Monday Morning Jumpstart Series with Jade Trueb...
In the Monday Morning Jumpstart series on YouTube with Jade Trueblood, American Writers & Artists Inc. has featured me and some of my new ideas about confidence and finding clients....
That domain renewal letter? It’s a scam.
The idea of your domain expiring and your website going down is scary, right? That’s exactly why scammers are using this approach — sending domain renewal bills in the mail! If...
The Right Networking Attitude with Julie Brown
Do you know what the right networking attitude sounds like? As I was talking with networking expert and public speaker, Julie Brown, all I could think was, “if only more...